3D Modeling / Branding / Exhibition Design / Print Design

Mellowful

An inviting stop to fill up on the essentials

Overview

As part of Taste of Home’s art exhibition, this point-of-purchase aimed to address the ongoing issue of food insecurity at educational institutions.

Mellowful is a bulk food and refill station that provides an inclusive space to gather essential needs and boosts awareness of affordable sustainable lifestyle practices for better well-being.

  • SJSU Natalie and James Thompson Gallery, New Kinships: Community Dialogues and Interdisciplinary Connections

  • Effectively utilize the P.O.P’s limited area to fit the necessary framework and functions for student food needs.

    Find a focus service that will provide a convenient on-campus solution for the target audience.

  • Develop a kiosk design that invites students from any angle.

    Design a brand visual identity to support the POP refill system.

  • 3D Render, Process Book, Recorded Presentation

  • Illustrator, Photoshop, InDesign, Fusion 360

Discovery & Research / Exhibition Design

What’s the Issue?

Food insecurity is one of the most pressing problems college communities face today. The lack of food affordability often leads to lifestyle habits that can harm a student’s physical and mental well-being such as ordering takeout, or cheap, processed meals that are quick to prepare. Over time, it can be more costly than homemade budget-friendly meals which may reduce the worry of finding their next bite.

$3.26

California average cost of meal in 2019

$7.00

Average cost of fast food meal in 2021

But Wait, Don’t Colleges Have Food Pantries?

Colleges provide food assistance programs, yet seeking help still carries a stigma. Social misconceptions are the main obstacles in students determining whether or not to participate.

Analysis of collaborative market research conducted with class peers also highlighted other problems among food-insecure students, such as food literacy, busy schedules, and single-use packaging waste.

Brainstorming & Ideation / Exhibition Design

Creating a Joyful Experience

What’s the Focus?

Based on research findings, I brainstormed solutions and identified a focus for the kiosk’s services. I decided on a bulk refill station, drawing inspiration from existing food pantries and refill sites. This approach addresses food affordability, diversity, sustainability, and convenience, while also meeting other essential needs, such as access to hygiene products.

Maximizing Space

My goal was to create a multifunctional hub that accommodates a variety of products. Due to horizontal constraints, I utilized the vertical space to create multiple entry points, making the area more inviting to students. The project needed to comply with ADA guidelines.

POP Floor Plan Dimensions

20 ft x 10 ft x 15 ft

Final Designs & Deliverables / Branding

The Solution

Logo Design

The logo is based on the action of filling containers. The feel of the design aimed for fun, comfortable, and flowy to reflect the in-person experience. Each motion mark represents the dispenser categories at the POP station.

Typography & Color

Typefaces used were Gascogne Serial and Proxima Nova for dispenser labels to help further create a visual distinction between category and item names.

Each color identifies a specific category:

Zesty Orange — Dry Goods

Sunshine Yellow — Herbs & Spices

Melon Green — Laundry

Bubbly Blue — Cleaning

Clean Teal — Bath & Body

Keywords

Fun
Happy
Educational
Relaxed

Zesty Orange

Pantone
1275 C

HEX
#FF9E1A

CMYK
0, 45, 96, 0

Sunshine Yellow

Pantone
122 C

HEX
#F6C54

CMYK
0, 17, 85, 0

Melon Green

Pantone
366 C

HEX
#B5DC79

CMYK
32, 0, 68, 0

Bubbly Blue

Pantone
306 C

Hex
#00B2E3

CMYK
81, 4, 5, 0

Clean Teal

Pantone
7472 C

Hex
#57B6B2

CMYK
0, 45, 96, 0




Hex
#221F1F

CMYK
70, 67, 65, 75

Final Designs & Deliverables / Exhibition Design

A Kiosk to Aid the Community

Dry Goods

Dry goods (like pasta, coffee, and legumes) and herbs & spices are held in this area along with pre-labeled containers for both categories.

Hygiene Section

Bath & body, cleaning, and laundry products are held in this section. Pre-labeled containers can also be stored here. Scales are used to weigh goods.

Monthly Selection

This section has a rotating inventory of limited-time items. The base holds a recycling bin for paper, bottles, and cans.

Wave Shelf

A dedicated storage space to hold various sizes of labeled containers along with other types of lids like spray heads and lotion pumps.