Branding / Logo Design / Print Design / Web Design

Sangha Premium Rides

Making way for a fresh new look

Overview

Sangha Premium Rides is a family-owned shuttle transportation business servicing the Greater Sacramento Region. Their services focus on providing customers with a reliable and comfortable travel experience “anytime, anywhere.”

I developed a logo design and visual identity that blends classy, yet modern elements for a timeless look that reflects their business values and unique value proposition. Supporting print marketing materials were designed along with a website to establish a cohesive brand experience.

  • Freelance Graphic Designer

  • Newly established business with no prior branding.

    Saturated rideshare market in the Sacramento region makes it challenging to stand out from other businesses

  • Build customer base and business visibility.

    Develop a unique logo and visual identity that reflects the business’s core values to set it apart from competitors.

  • Logo Design, Business Card, Flyer, Website (Mobile & Desktop)

  • Adobe Illustrator, Adobe Photoshop, Adobe InDesign, Figma

Brainstorming & Ideation / Logo Design

Concepts & Iterations

Literal vs. Abstract

The client was open about the visual direction for the logo, but needed it to exude the feeling of friendly, premium, and professional. With the help of reference images, I explored a range of concepts that heavily played with typographic form and positive and negative space.

Brainstorming & Ideation / Logo Design

Alternate Concept

This iconographic combination logo was presented to the client as a simple, yet dynamic, engaging visual solution. The client requested a red and black theme, so I explored palettes that complemented the softer nature of the design. Ultimately, the final direction was chosen because it aligned closer to the client’s vision and business values.

Personality

Identity Values

Charismatic
Adaptable
Honest
Open

Quality
Trustworthy
Dependable
Progressive

Final Designs & Deliverables / Logo Design

The Solution

The Formula

S + Tire + GPS

The Symbols

The arrow element represents GPS tracking, while the tire combined with the “S” suggests forward motion. The emblem style was chosen because the client felt it resonated more with the traditional feel they were envisioning.

Typography & Colors

Many local rideshare and luxury transportation businesses use a combination of black, white, gold, and red for a high-end look. To help Sangha Premium Rides stand out, I presented a blue-toned color palette for a friendly and approachable feel for their target audience (middle-class adults and families).

Personality

Identity Values

Traditional
Charismatic
Friendly
Honest

Quality
Trustworthy
Reliable
Strong

HEX
#FAFDFF

CMYK
5, 3, 0, 0

HEX
#3A91CF

CMYK
70, 30, 0, 20

HEX
#16133F

CMYK
100, 95, 40, 50

Final Designs & Deliverables / Print Design

Marketing Materials

Business Cards

For a premium look, I decided on a high-contrast visual style to make the lighter blue color distinct. The dark-to-light gradient was created intentionally to suggest movement, such as tail lights passing by or a fading traveled path.

The supporting black and white stock image is one of Sacramento’s well-known landmarks, the Tower Bridge.

(All images used in marketing materials and website are sourced from stock image platforms.)

Print Specifications

4/4
2 in. x 3.5 in.
16pt
UV Coating (1-Side)
Glossy

Color
Size
Weight
Coating
Finish

Promotional Flyers

The client requested a promotional flyer that focused on gaining traction on building a customer base. To support the call-to-action, a QR code linking to the business’s website provides another method for potential customers to reach out for inquiries.

Print Specifications

4/0
8.5 in. x 11 in.
28 #
Uncoated
Matte

Color
Size
Weight
Coating
Finish

Final Designs & Deliverables / Web Design

Website & Mobile Design

Establishing a Digital Presence

I designed and built the three-page site using a combination of Squarespace’s fluid engine and custom HTML/CSS (including plugins).
The goal of the site was to build brand visibility and provide essential information and contact for customers.

Each page was checked for basic SEO, which included alt text, page descriptions, and URL slugs to help improve the site’s discoverability. ChatGPT and Copilot were tools used to help write body copy.

Home

This page provides customers with a general overview of who Sangha Premium Rides is and the services they offer. Nearly all sections include a button leading to more information or booking.

About

This page provides more detailed information about specific servicing areas and pricing. Links to their Google page and social media allow the business to gain reviews.

Contact

The contact form makes it easy for customers to submit inquiries for booking and special requests.